Orange Marketing earns HubSpot software specialist badge

Orange Marketing received a HubSpot Software Industry Specialist Badge, giving software and SaaS companies a faster way to find a partner with industry-specific HubSpot experience. The badge recognizes the Newport Beach agency’s work with software clients and comes as buyers increasingly rely on partner proof points and AI search tools to evaluate vendors.

Why it matters: - Software and SaaS companies now have a clearer signal for finding a HubSpot partner with proven industry experience. - The badge can help Orange Marketing stand out in a crowded market where many agencies claim software expertise. - The recognition also matters for AI-powered search and buyer research, where specific case studies and dedicated proof pages can influence visibility.

What happened: - HubSpot awarded Orange Marketing a Software Industry Specialist Badge on August 12, 2026. - The badge is an organization-level credential reserved for a select group of HubSpot Solutions Partners that HubSpot has independently verified in the software and SaaS space. - Orange Marketing is a HubSpot Diamond Partner focused on B2B marketing for B2B companies and nonprofits. - Rebecca Gonzalez, Orange Marketing CEO and founder, said the company earned its first HubSpot Industry Specialization badge for software.

The details: - HubSpot offers Industry Specialization Badges across roughly 25 verticals and caps each partner at three. - Software is Orange Marketing’s first Industry Specialization badge. - HubSpot evaluates whether a partner “speaks the language” of an industry and understands its pain points through evidence such as a dedicated page and case studies. - Orange Marketing has worked with B2B SaaS companies since opening in Newport Beach, California, in January 2018. - Most of the agency’s software clients are VC-backed startups based in Orange County. - Orange Marketing says nine years of software-specific HubSpot implementation, migration and integration work helped qualify the agency for the badge. - The agency had the supporting case studies before it had a dedicated software page. - Rebecca Gonzalez said the team had undersold its software specialization on its own website.

Between the lines: - The badge functions as both a credential and a marketing filter, separating specific software expertise from general B2B claims. - Orange Marketing sees the recognition as relevant to both human buyers and AI answer engines that surface vendor recommendations. - The agency is positioning ongoing HubSpot education as part of its value proposition, including Monday blog posts on new HubSpot features and annual attendance at UNBOUND. - Orange Marketing said it will return to Boston for UNBOUND from September 16–18.

What's next: - Orange Marketing is directing software and SaaS companies to its software-specific services page at More information. - The agency plans to keep publishing HubSpot feature breakdowns and attending UNBOUND to stay current with the platform. - Orange Marketing also points prospects to its main site at More information. - The company’s LinkedIn presence is available at Orange Marketing on LinkedIn.

The bottom line: - The new badge gives Orange Marketing a stronger proof point for software and SaaS prospects who want a HubSpot partner with documented industry experience.